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Redwood City, California design company Ridge is a small mountain bike parts design and manufacturing company. The company will sell to middlemen, then they sell to customers. In late 1995, Ridge’s chief operating officer and director of information systems decision Irene Wu website, allowing companies to hear directly from customers. He found a network of business software, the company spent a year and 7,500 U.S. dollars, will be a static website into an interactive marketing tool.

Ridge’s Web site carried out customer surveys. In order for consumers and retailers to understand the company’s high-end products Ridge technological advantages, Irene Wu set up an electronic catalog. Visitors enter the directory to see the product details and image data. Dealers can place an order through the website, but also learn about new products, the situation quickly, so they are no longer limited to selling a range of familiar products of the past. This strategy to save one million U.S. dollars annually marketing costs, corporate profits and therefore increased significantly.

Above examples illustrate the effective use of network marketing business tool that can help companies profit, the marketing aspect is the transformation of enterprise e-commerce is an important part of the necessary attention. Business entities in the marketing aspects of e-business transformation on the general work should be done as follows:

1 set up a business website

Enterprises are many ways to build its website, many companies consider that the business-building site is a need for a large number of financial and technical strength, so stay away. In fact, the business enterprise website construction can be carried out in various ways, such are three main ways:

1.1 self-built website. In this way most expensive, highest technical requirements. Enterprises to build their own web site server, the internet’s cable access, so users can access the corporate website. As small and medium enterprises should not use this approach.

1.2 server hosting. Is to build the server into your network operator of office space, so have a strong network technology, ISP (Internet service providers, network operators) is responsible for the technical work site, but enterprises are only remotely update the content on the site. About the cost of access for the Fast Ethernet cable is about 7,000 yuan in cost, server costs about 40,000 yuan. Medium-sized enterprises can use this approach.

1.3 space rent. Network operators that lease the space available to run their own server website. In this way do not need to set up the server, just ready to website content can be. General expenses 100 MB web space 200 or so dynamic, but different ISP, costs vary greatly. This approach is suitable for small business use. The advantage is self-evident.

Build network marketing business website is the first step, in order to make the site function, needed a site for the promotion.

2 Website Promotion

Although many of the Internet content can be a lot of information for business decision-making, but the Internet also has its “inherent” flaws – the cumbersome structure chaos! Companies to make their services and products will not be submerged in this ocean of information years, the need for website promotion, publicity that is on the website.

Website Promotion many ways, commonly used methods are: banner ads, e-mail, forums, newsgroups, online road shows, the traditional method and other methods, these methods, many of which are free but very effective. Companies use these methods, the key is to have mastered these skills.

Web site design interactive mode 3

Will do their own corporate website with marketing tools, but also design websites interactive mode, that mode of communication between enterprises and customers. Online store business model, customers can view products online, online shopping, online payment. Online spending by consumers, enterprises can quickly gather information, but also greatly reduced marketing costs, make business profitable.

4, an interactive website as a platform, other combinations of network marketing

Use of networks such as customer service, electronic products, online downloads. When companies can site as the center for comprehensive utilization of various network marketing companies marketing activities, corporate marketing aspects of e-commerce transformation is complete.

Today, the village still fur market, hides the amount listed on the decline in trading volume was light, micro prices down, resulting in such transactions reasons: First, the prices of hides the use of deep processing units, as well as intermediaries Tuen leather driving prices higher due to the rapid rise. (By 2009 the development of blue fox rose 150 yuan, up 50 or so silver fox skin, blue frost fox rose about 120 yuan, 70 yuan rose about raccoon skin, mink skin up the public about 40 yuan, the mother Paper up 20-30, Rex up 10-20 dollars); the second is the annual market adjustment in December, is deep-processing enterprises and the garment factory for one year’s summary.

Market in hides, skins and hides all listed volume has been reduced in price down slightly. Observations from today’s market, prices fell marginally, because the brokers do not want to lose money on the sale, Kang Zhu prices down again, the intensity. From the volume of view, blue fox fur around 550 high-quality hides some transactions. Silver fox skin prices traded slightly in the 350-380 yuan. Raccoon skin market is relatively large, but very little volume. Mink marketers more fairly, volume stability, price change, the public price of 240 yuan leather, leather home prices in the 130-150 yuan. Tatu Pi same dull trading, the price of 40 yuan, living in the 9-10 per meat prices.

“2009 Apparel Expo” Exhibition Center in Chen Jia Ping popular opening. In response to the financial turmoil, stimulate domestic demand, from Beijing and Shanghai, more than 20 provinces and cities 800 garment enterprises, the public’s passion for the Chongqing section Juxian thousands of fashion this winter, setting off the largest share of this year none other clothing storm .
It is learned that the exhibition is divided into European and American fur, wool, cashmere four themes. According to Mr Lo describes organizing committee, activities beginning the activities launched substantial discount below the market price 30% to 70%.

The second half of December 2009, winter, the fabric market has cooled, and the price of raw materials price impact by showing a “stable and have dropped” hot spots rather scattered material transactions, while the luggage fabric market sales continue to rally, in which , tyi Oxford cloth sales in the near future is quite smooth. Now product features, price and so on are as follows:

Ion Lining: warp using the product cation FDY63D, weft yarn with polyester DTY75D, weaving specification is 17 * 3 * 33; fabric with jacquard organizations in the fountain (the leading arm band) interweaves the loom. Than the same type of jacquard weaving technology in innovative materials, cloth dimension, texture is also slightly better than first class. As a result of cationic silk and polyester DTY filament combination. After the fabric dyed with color effects, color fastness is good, feel good and so is suitable for preparation of leather wear, high-end luggage and a variety of casual clothing lining cloth. Cloth width of 160cm, is sold for a market tofo 2.35-2.45 Yuan / meters. Products are mainly sold to Changshu, Jiangsu Province, Hangzhou, Zhejiang and Guangdong. According to management sources: a new cationic lining to win the market, the market outlook is expected to continue to expand sales and promote the cation FDY63D, 75D its sales rose.

Tyi Oxford: it uses polyester DTY400D by wire network wire; weft yarn with polyester yarn DTY 400D; tissue texture with Tigray in the fountain interweaves the loom. New fabric design, craft unique, three-dimensional sense of strong positive Plaid highlighted as the most prominent part of fabric, while still negative by coating process, the more waterproof and drape better, etc, is to produce all kinds of bags fashion good material. Fabric width is 160cm, weight is 320 g / m, tofo wholesale price at 4.50 yuan / m; dyed fabric coating finished 5.80 yuan / m, the listed colors are mainly black, dark blue, coffee series of several. It is not only the production of handbags, satchel, schoolbag benefits fabric, and also make regular boxes, travel bag and popular fabrics.

Compared to the surface of some clothing, lining, luggage fabrics less affected by time constraints, the market order can not be affected throughout the year, according to the law of previous years, to December each year, luggage fabrics entered the year when sales of the most popular. More active market performance have polyester filament fabric and 130 Oxford Nylon Oxford cloth sold in good condition, mainly used for high-end fashion bags fabric, the downstream buyers is increasing. Fabric with plain weave structure, formed by water jet loom weaving. Shengze market products are traditional products, manufacturers produced more, the current gray market price is 4.9 yuan / meter. The latter fabric after finishing, coating process after treatment with drape strong, style is novel, and good water resistance, shiny silk cloth masks and nylon sensory effects. Because of its high quality, well received by consumers love. Some also exported to foreign countries, making some women stylish bags, rod bags and so on. Selected according to customer demand batch dyed different colors. With the forecast increase in orders for downstream businesses, the market outlook, the sale of smooth fabric bags.

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